Use Video Marketing to Your Advantage

In today’s day and age, social media trends have expanded from just static images to long-form videos. So many brands want to be able to create video content that gets seen and sets an engaging atmosphere. There is no sure-fire list of what to do to make your videos perfect, and depending on the platform, there are different characteristics to a video that can help make it reach the masses; relatable content, quality, length, and even the title can all have an impact. Though there may be some craziness to each platform’s algorithm, there are a few things to keep in mind while developing your video content.

Relatable Titles

Titling a video “ScreenVideo_11.23.22” isn’t going to do you any good. Make sure the title of your video is letting the audience know exactly what they are about to watch while also helping your SEO. It may seem strange, but YES! The titles of your videos can have an impact on your search engine optimization. Using keywords that are focused not only on your business but also on the media will help your videos reach the intended audience.

Storytelling with Irony

Guess what? Stories can act as personal influencers. They make us think and exercise our senses, which can help you get a response from someone and attract your audience. Keep the main storytelling elements in mind with a clear beginning, middle, and end. Also, with this organization in mind, try breaking some social norms! If you have any “informal rules” that are relevant to your business, break it in a satirical way while staying on brand. This can give a humorous look into your business on a topic that is normally not considered funny. It helps give personality to your business and helps establish its voice (as long as you keep it on brand).

Surprise!

Everyone likes to be caught off guard sometimes (in a good way). There are so many monotonous advertisements we see on a daily basis whether we are conscious of it or not. So how do you stand out from all those boring ads? Use the element of surprise! You can use the “Why Choose Us” section of your business to show a surprising element in your video. Look at “Mayhem” from the Allstate Insurance campaign. We got to see him fall through the roof, cause a fender bender, or just act like a toddler, but wasn’t that a nice surprise to break up the commercials? He kept the audience interested to see what mayhem he caused next by standing out from all the competing advertisements.

Keep it Informational

We all have problems in one form or another, and we are constantly looking for answers to fix those problems. Keeping all the above elements in mind, your video needs to be informational. If someone stumbles across your social channel, chances are they were Googling a topic that is related to your business. Using videos is the best chance you have to keep them engaged, provide information, and offer solutions to their specific problems.

There may not be a checklist for every video to reach maximum engagement, but keeping these guides in mind will help create likable video content that is relatable and fun to watch, no matter the platform being used. If you have any questions on where to take your video marketing, don’t hesitate to reach out. Good Dog Graphics is here to help!